WHO WE ARE
Within the ever-changing digital landscape, it’s hard to decipher the true value and merit behind different marketing tactics. More often than not, when you turn to marketing professionals they are happy to take your budget and run, leaving you where you began but, with less money. Remaining unsure of what tactics work, where your dollars are best spent, and what your audience actually engages with.
Candor Way specializes in honest communication with its clients because marketing is not one size fits all, and it’s not based off generic playbooks and copying competitors. It’s a unique experience, custom built for each community of loyalists. We get big results based off all budget types and flexible work loads. Whether it’s full management or an a la cart experience, we focus on achieving realistic goals and benchmarks that aren’t based on vanity metrics, but are rooted in strong foundational marketing fundamentals. Better yet, we present this information in a way that strips the mysterious veil of digital off and allows you to understand it, and effectively communicate to your top level executives.
WHAT WE DO
01.
SOCIAL MEDIA & DIGITAL MARKETING
Social Media can be a minefield, especially if you don’t know where to focus your efforts. Our social media team approaches your digital strategy by honing on in where you will get the best bang for your buck. Over saturation isn’t the answer; it’s smart, meaningful impact right in the sweet spot of where your fan base is consuming media. From community management, content curation, and social listening, we never put our phones down for you.
02.
COPYWRITING
Engaging storytelling for a brand is more important than ever. Yes, people do read, and it’s the words you choose, and the voice you use that can make a difference between someone stopping mid-scroll and engaging with you, or moving on to a more captivating brand. Whether it’s product copy, blog posts, social media captions, or campaign headlines; our copywriters help you craft your message so consumers feel heard, seen, and valued.
03.
CONTENT CREATION (PHOTO & VIDEO)
We know content is King, so we expertly guide you to the best strategies for producing content that is impactful but also evergreen. This content includes product photography and lifestyle imagery that's made custom for use on your website and social platforms.
Video content has been increasing in popularity for the past few years, and while it may not be a skill-set you have the bandwidth to create, we’ve got you covered. We can produce and execute basic motion graphics, b-roll footage, or fully featured on-location productions.